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GAMA is the Guitar and Accessories Marketing
Association. Our membership is comprised of guitar products manufacturers and distributors. Our association
has been working to expand the guitar industry for over 50 years.
GAMA primary focus for the last thirteen years has been the Teaching Guitar Workshop Program. The goal of the project is to bring guitar instruction to school music education. Since 1995 we have trained approximately 2000 teachers and an estimated half a million children have received guitar instruction because of it.
GAMA has also sponsored such projects as:
- "International Guitar Month" (IGM), an industry-wide
promotional program held every April and
- "Guitars
In The Classroom", an exciting California school program
promoting guitar playing through non-musical curricula.
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