Chris Martin Addresses the Future of the Guitar

Chris Martin IV, Chairman and CEO, C.F. Martin & Co. A family-run, nearly-185-year-old guitar company has a unique vantage point on the market, and the perspective is even sharper when you’re the company’s sixth-generation leader, whose time steering the ship has produced even greater devotion from loyal brand aficionados. In speaking to Chris Martin IV, Chairman […]

Mary Luehrsen on the 2017 NAMM Fly-in

This past May, NAMM continued its annual advocacy effort in Washington D.C., bringing a contingent of nearly 100 music industry delegates, representing 35 states, to Capitol Hill to advocate for music and arts education in the public schools. An integral figure in the effort is NAMM’s Government Relations and Public Affairs Director, Mary Luehrsen, who’s […]

GAMA Supports Lead Guitar

Lead Guitar establishes and maintains sustainable, year-long classical guitar programs in public schools with low or no access to the arts. Using music and an instrument with “cool” factor, Lead Guitar establishes daily in-school instruction with the aim of keeping kids in school. We also use a method of co-teaching—a Lead Guitar master instructor partnered […]